Fashion

Hugo Boss – Fashion Show – S/S 2019 – Berlin Fashion Week

Reminiscent of a hedonistic ’90s rave, HUGO’s Spring/Summer
2019 show took place at Motorwerk – the original home of Berlin techno.

Entitled „Mixmasters“, Spring/Summer 2019 is inspired by those who mix and match
styles of different decades to create their own aesthetic. The collection promotes a
do-it-yourself approach to fashion – bringing the idea of customization and selfexpression
to the forefront. Influenced by the creative energy and eclectic street style
of Berlin, HUGO makes the rules this season.

The collection – menswear and womenswear – features elevated pieces that would
feel at home on the streets of Berlin. Complete with customized elements like
drawstring detailing, archival HUGO designs are reimagined; slouchy suit jackets,
dress trousers and body-skimming slip dresses are paired with nylon cycling jerseys
and bright Lycra bathing suits. HUGO also delivers a colorful alternative to workwear:
washed and rewashed acid yellow denim jackets, with matching straight-leg jeans for
men and super-short shorts for women.

Contrasts are an important collection theme, in particular, the combination of natural
fibers and synthetic materials. Bright mesh linings peek out from underneath the hem
of perforated wool suits, oversized linen jackets are worn over technical silk shirts and
soft ribbed knits are styled with tight Lycra cycling shorts.

In terms of print and pattern, the collection – once again – takes its cues from ‘90s
culture.

© Hugo Boss and GAC