Giambattista Valli is having a busy year. In May, he announced his H&M designer collaboration at the amfAR gala in Cannes with Kendall Jenner by his side and racked up 600 million media impressions for his limited-edition see-now-buy-now capsule with the fast-fashion giant in the process. Come November, he’ll launch the rest of the project with another event the location and scope of which is still TBD .
It’s not surprising that Valli’s instinct for haute couture week was to create a “moment of peace.” His idea was to stage an exhibition rather than a show, but it’s not necessarily the easy way out that it sounds. “Everything has to be perfect,” he said of the installation. “You can’t get away with what you can get away with at a show.”
Valli said those 600 million H&M collaboration impressions taught him that “the GBV dream is so big for so many people.” It will be interesting to see what he gleaned from the self-curation process when couture week comes around again in January 2020.
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